The duration of the course is about 12 hours, including 6 hours of video content and additional materials, including reading materials for additional study, quizzes, templates and best practices.
INTRODUCTION
Get to know the author and the course programme. Also, test your knowledge of sustainable tourism with a mini quiz!
MODULE 1. Introduction to Sustainable Tourism
Learn the official definition of sustainable tourism, as well as other similar terms and concepts. Find out how sustainable tourism relates to the Sustainable Development Goals.
** Mastermind group call #1 **
Get to know likeminded tourism professionals from your group. Share your pains and plans. Discuss key concerns and answer challenges.
MODULE 2. Tourism and Environment
Explore the relationship between tourism and the environment. Understand how tourism relates to biodiversity, climate change, pollution. Get to know best practices: what hotels, tour operators and destinations do to protect the environment.
** Mastermind group call #2 **
Dive deep into environmental management of tourism. Explore case studies, find answers to your own challenges and get feedback to your projects.
MODULE 3. Tourism and the Economy
Understand the positive and negative impacts of tourism on the local economies, including job creation, infrastructure development, but also rising prices, seasonality and leakage effect. Learn best practices: what hotels, tour operators and tourist destinations do for the economic development of the territories.
MODULE 4. Tourism, People and Cultures
Understand how tourism helps preserve and promote cultural tangible and intangible heritage. Explore some of the best practices: what hotels, tour operators and destinations do to improve people's well-being and preserve traditions.
** Mastermind group call #3 **
Dive deep into socio-economic and cultural aspects of tourism. Explore case studies, find answers to your own challenges and get feedback to your projects.
MODULE 5. Sustainable Tourism Management
Get to know the basic tools for sustainability management: from creating a sustainable tourism strategy, policy and action plan, to setting goals, monitoring, communication and reporting sustainability to stakeholders. Get to know the best practices: how hotels, tour operators and destinations manage sustainability.
BONUS MODULE - Sustainable Tourism Trends
The world of tourism keeps changing, and as well as trends and demand for sustainability. In this extra module we look at the world events and how they impact customer's approach towards sustainability.
** Mastermind group call #4 **
Share experiences and learn from others different approaches and best practices in sustainability management. Explore case studies and solve your current challenges.